Healthy Powerhouse Sweetgreen and co-CEO Nathaniel Ru

Sweetgreen has become a fast growing sensation in the fast food world. As a high-end salad chain, it revolutionizes the process of eating healthy on a budget. Nathaniel Ru, one of the CEO’ s, said, “We’re creating a brand that stands for something.” Since 2007 when they first opened, Ru and the other CEO’s have managed to build a chain of 40 locations beginning in their college town of Georgetown. They said their reason for opening the original was a lack of healthy options in Georgetown.All three CEO’s attended the University and met while taking an entrepreneurship class. In an interview with Fortune Magazine in 2014, they said they knew they would survive as a business when they managed to make it through the winter break when all the students had gone home for break. Despite their success, the three have opted to forgo the corporate style of other chains and keep themselves close to their stores and customers. They even go as far as to almost completely shut down the corporate office 5 times a year so they can go and be present in stores to interact with customers. In addition to their quality food, they have striven to build a business that sees customers as individuals and provide them with a great experience through well-designed locations and handy tools like their app and website ordering, which account for 30% of their transactions. It’s clear that Sweetgreen really aims to excel in all areas of business. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

 

 

One of the forces behind Sweetgreen has been co-CEO Nathaniel Ru. Born and raised in Pasadena, California, Ru is the son of a first generation immigrant who started his own import/export business. Ru attributes part of his success to his father, saying that watching him work gave him the inspiration for one of Sweetgreen’s core values. Starting the company began with the why, the reason to build this business, once they had that established then they would start worrying about the product. This ethos has helped Ru and the other CEOs build Sweetgreen into an incredible business. Back when Sweetgreen first opened its doors, Ru had just graduated with a bachelor’s degree in finance. Today he helps lead one of the fastest growing food chains in the business. He has been personally named to several prestigious lists including the Forbes 30 under 30 and Food and Wine 40 Big Food Thinkers 40 and under. It is clear that Sweetgreen is going to continue to grow and thrive and do great things, in no small part due to great leadership from people like Nathaniel Ru. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/