Brazil has some amazing advertising platforms. Most of the ad campaigns used by Mitsubishi, Honda, and American Express began at Brazilian advertising market. José Henrique Borghi founded the Mullen Lowe agency. He doubles up as the co-CEO of the Ad agency. Borghi is renowned for his innovative approach and the creativity he uses when developing advertisements. Borghi is the man behind the Sazon Advertisement, which led to “It is the love song” by Luciano and Zeze Di Carmago. According to the Brazilian advertising guru, he fell in love with advertising when he saw several commercial advertisements being nominated at the Cannes festival. He had been invited by his sister to the performance at the Theater of Castro Neves and learn more about Jose Borghi.
José Henrique Borghi was born in PresidentePrudente. He joined PUC-Campinas where he graduated with an advertising degree. In 1989, he began his career at Ogilvy working at other top agencies including Talent, FCB, and DDB. He met Erh Ray where they agreed to partner and form their own agency, BorghiErm. They began without a single assistance from anybody or outside investment. In 2006, the company was bought by Lowe & Partners, and their efforts paid off.
Ray decided to sell his agency share, and the agency was renamed, Borghi Lowe. A few months ago, it amalgamated with the Mullen Group acquiring the name Mullen Lowe. It works with both domestic and international market clients. Some renowned clients the Mullen Lowe Brasil has worked with include Delta Airlines, Fiat, Unilever, American Express, and Asia Motors and Borghi on Facebook.
José Henrique Borghi has made a name for himself and is considered among the leading executives in Brazilian advertising. His campaigns and advertisements have won him countless awards. He has 14 Cannes Lions, 7 London Festival Awards, 10 Clios Awards, and 15 April Advertising Awards. He is passionate about marathon running because of its persistence and more information click here.
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