When Avaaz came to life in 2007, nobody envisioned that the organization would grow to have a mammoth global following that it currently enjoys. According to their website, secure. avaaz.org, the organization has over 44 million followers in 194 countries. Furthermore, the U.S based civic organization uses over 17 languages in its campaigns.
Avaaz was established right when the world needed such groups. Globally, corruption, climate change, conflict, human rights, poverty, and animal rights among other issues are proving to be a challenge. People are suffering under big corporations and selfish leaders, Avaaz advances the needs of the oppressed; it brings matters of urgency to the global limelight and learn more about Avaaz.
Avaaz is leveraging the power of the internet in its campaigns. Presently, the internet is changing every aspect of our lives and why not activism? Avaaz uses videos, emails, and online public petitions to facilitate its campaigns. Rarely does the organization use advertisements. However, its activities are largely within the law. Avaaz’s global campaigns are characterized by sit-ins, rallies, phone-ins, and media appealing campaigns.
Avaaz has performed numerous global stunts. For example, in 2009 when H1N1 virus was tormenting the world, Avaaz took a herd of cardboard pigs to the world World Health Organisation offices. The stunt was meant to demand an investigation into the relationship between big pig farms and swine flu. Also, Avaaz was at the center of the three-mile chain handshake in London.
Since it was started, Avaaz has had successes in many of its campaigns. For example, between 2014 and 2015, Avaaz among other organizations mobilized people to attend the People’s Climate Marches. The demonstrations were aimed at encouraging world leaders to be more proactive in the drive to end fossil fuel. In 2016, the world received the Paris Climate Accord. The Accord stipulates that beginning in 2020, all the countries under UN Should focus on reducing greenhouse gas emissions and more information click here.